Engagement
Regional Attribution Review
A structured review of how regional campaigns earn credit across channels, built for managers who need clear answers before the next budget cycle.
Who it is for
Regional campaign managers overseeing multi-province or multi-market spend
What is included
- Channel and campaign contribution map for the agreed period
- Touchpoint sequence notes for priority journeys
- Written briefing pack with assumptions clearly listed
- 90-minute walkthrough with your regional team
- One revision cycle after the briefing
What is outside scope
- Media buying or creative production
- Ongoing dashboard hosting or software licenses
- Legal claims about competitor spend
How the work moves
- Scope call to confirm markets, channels, and decision deadline
- Data intake from your existing reports and export files
- Attribution model selection suited to the regional mix
- Analysis, draft maps, and internal quality check
- Live briefing and written handoff
Preparation
Export campaign, spend, and conversion summaries for the review window; share any known tracking gaps.
Constraints
Quality depends on the completeness of your source exports; we flag gaps rather than invent missing links.