Method
From export intake to a briefing you can defend
A clear path for regional campaign managers who need attribution answers before a budget cycle—not a product tour.
1. Scope the decision
We confirm markets, channels, conversion definitions, and the date your leadership expects an answer. Scope stays tied to the regions you manage.
2. Intake what you already export
Campaign, spend, and conversion files come first. Offline and partner logs join when you can supply them. Missing pieces are listed early.
3. Map contribution with assumptions visible
We select a reading suited to your regional mix and produce contribution maps with assumptions written beside the rankings.
4. Brief the people who must act
A live walkthrough and written pack go to the regional team. One revision cycle follows so wording matches how you speak to leadership.
Start here
Match the method to an engagement
Most teams begin with a Regional Attribution Review. Mid-flight questions may only need a Channel Contribution Mapping.